Groups, criteria & benefits

Each Artist & Partner group, what puts someone in it, and examples of what they receive — lined up with the segments used in the portal. Benefits shown are examples, not the final list.

Open the interactive Decision Flow →

Group	Portal segment	Criteria for inclusion	Example benefits
Principal exclusive in their segment	Artist	Within their equipment segment they use only Roland-family brands — no competitor. All BOSS pedals, all Roland or DW drums, and so on.	Highest discount tier Eligible for free gear (seeding) Featured in Roland artist campaigns Special Projects access
Endorsing artist or company	Artist	Publicly recommends Roland, but also uses competing brands. Most teachers land here.	Second-highest discount Artist agreement + event support Education resources if teaching
Partner industry professional	Partner	An industry professional — studio, backline, production, promoter, or press — not a performer.	Third-highest discount Co-marketing + loaner / backline programs Support at industry events
Support works for an artist	Crew / Support	Works for a specific artist — a manager, tech, or tour crew.	Orders at their artist’s discount No discount of their own Order-coordination access in the portal
Enthusiast the default	Enthusiast	None of the groups above — the default, and always welcome.	Limited portal content First notice of launches + promos No purchasing discount
R&D invite only · very rare	Artist	Roland invites them to help design a product before it ships. No one can apply. Very rare.	Pre-release gear to test Royalties + product credit Paid in gear, not a discount
Cross-cutting — attach to any group above
Educator add-on · any group	Educator	They teach. The Educator label gets added to their group.	Education hub: curriculum + student resources Own purchases: their group’s discount School / organization purchases: educator pricing
Content Creator add-on · any group	Creator	They signed a content contract. Attaches to any group — even Enthusiast.	Creator Collective membership Seeding for content Content pay / licensing per contract

About the segment alignment — proposed, to confirm with the team.

The Artist segment covers three commitment groups — R&D, Principal, and Endorsing — who differ by how deeply they commit to Roland.
Student is an audience segment, not a commitment group: students sit at Enthusiast level, with student pricing and education content.
Educator and Content Creator are cross-cutting. They attach on top of whatever group already placed the person.

Groups and benefits can change at any time. Prepared for Roland Artist & Partner Relations · Sovereign+, LLC